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Population Health
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Lectures
Communication
Author
: Joann Lindenmayer, DVM,MPH
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Emerging Disease Issues: The Example of Avian Influenza
EPHS #3: Inform, educate and empower people about health issues
Objectives
Classification and Terminology
Risk
Factors that Affect the Public’s Perceptions of Risk
Factors that Affect the Public’s Perceptions of Risk
Factors that Affect the Public’s Perceptions of Risk
Outbreak Communication
Impetus for the Report
Objective of the Report
Special Case of Outbreaks
More Challenges
Recent Outbreaks
Nipah Virus, Malaysia 1998
Anthrax, New York 2001
BSE, UK, 1986
WHO Best Practices for Communicating with the Public
Communication: Slide 19
Electron Microscopy of Influenza
Virus Features
Virus Features
Structure of Influenza
Influenza Virus Replication
Classification
Types of Influenza Viruses
Influenza A Subtypes
Influenza A Ecology
Influenza A Subtypes – Host(s) of Origin
Influenza in Humans Spreading Germs
Influenza in Humans
Communication: Slide 32
Avian Influenza: Definition
Viruses that Infect People and Birds
AI in Humans
Communication: Slide 36
Notable Findings of Epidemiologic Investigations of H5N1
Low Pathogenicity AI (LPAI) vs High Pathogenicity AI (HPAI)
Low Pathogenicity AI (LPAI) vs High Pathogenicity AI (HPAI)
Influenza Virus Antigenic Drift
Influenza A: Antigenic Drift
Influenza Virus Antigenic Shift
Communication: Slide 43
Impact of Avian Influenza
Avian Flu in Pigs
Communication: Slide 46
Communication: Slide 47
Communication: Slide 48
Role of the Media: FMD in the UK
Role of the Media: Government Culls of Poultry
Are Dogs and Cats Next?
Features of the AI Epidemic
Features of the AI Epidemic
Features of the AI Epidemic
Features of the AI Epidemic
Features of the AI Epidemic
Risk Communication
Risk Communication (UK)
Know Your Publics
Useful Websites